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Who Should Learn?
- Students who are looking to sell their Skills through social media.
- Students who are seeking job career in Digital Marketing
- Anyone who is seeking to make passive income.
- Anyone who is looking to grow their business through social media.
What we teach:
The course covers setting goals and priorities for social media campaigns and explores a range of core social media platforms, including: Facebook, Twitter, LinkedIn, Instagram and YouTube.
- What are the Social Media Goals and How to analyse it?
- How to view Social Media Insights/Analytics?
- How to Set up Social Profiles for Business/Brand?
- Which Social Channel will be better?
- What are the Social Media Channels features?
Techniques in Digital Ads
This module covers the foundational aspects of Display Advertising by first setting the scene and exploring the benefits and the business value of Display Advertising, and then addressing key campaign aspects including: ad formats, campaign setup and planning, target audience definition, publishers, as well as campaign administration, budgeting (incl. different pricing metrics), measurement and optimization.
- What are the Benefits of Display ads?
- How to Run Effective Ads?
- What are the Ad formats available and its features?
- How to Plan Campaign and Targeting
- How to Optimize Campaign and tracking?