Why Digital Marketing ?

Digital Marketing is a skill that everyone should have irrespective of their job profile because digital marketing will remain as the most powerful way of marketing in the future.

For Business Owners, Its a great tool to reach out to their customers directly through online ads. Easily Connect & Interact with customer through Digital platform which is tedious process in traditional marketing campaigns.

Who should learn ?

1. Entrepreneurs looking to grow their business digitally.

2. Students seeking job careers in Digital Marketing.

3. Working Individuals who wants to upgrade their skill sets.

Job Opportunities

Why Choose Us?

• Google Ad certified Trainer

• Our digital marketing team from knowledge vibes academy has been working on SEO, SMO, SEM, PPC and other various marketing techniques since 8 years and the combined knowledge of our team members helped us to reach where we are now.

• Our works on SEO over 100’s of websites from the past experience are completely based on the guidelines of Google and we are also leveraging the potential of Bing, Yahoo search engines which is less focused by other digital marketing agencies.

• Our team of Social media experts have proven results of generating 10X sales over a short period for retail, technology and other industries through Facebook, Instagram and Google advertisements.

• We have handful of live projects with us to offer the real time work experience for the students so that they can stay ahead in the competition of digital marketing field.

• As Digital Industry growing enormously and it lacks experts to work in it, we focus to produce many Digital specialists and thereby balance the digital Ecosystem.

• We emphasis more on giving knowledge to students and guiding them for better career growth in the Digital World.

• Lifetime access to our Digital Marketing Facebook Group where we will share our tips and strategies.

Course Packages

NOVICE

Modules Included:

• Digital Marketing Basics

• SEO

Optional Modules:

• 30-Day Blog Training

• Search Mastery

No. of Hours:

• 30 Hours

• 2 Hr/Day

Preferred Batch:

• Regular & Weekend

Apply Now

Certifications

We focus more on providing knowledge and better career growth rather than certificates.

Modules

Digital Marketing Basics

The Digital Marketing introduces the foundational aspects of digital marketing and covers areas including: search, digital display, email marketing, social media marketing as well as web analytics.

Key Concepts:

Traditional vs Digital
Opportunities of Digital
What is CMS?
Important Skills to Know
Why and How Analytics
SEO
Lead Gen/PPC

Search Engine Optimization (SEO)

This module will help participants to understand Search Engine Optimization (SEO) and how the tactics underpinning SEO can help boost the organic search ranking for a website on search engine results pages (SERPS).

Key Concepts:

Keyword Research
On Page SEO
Off Page SEO
Local SEO
Webmaster tools
Mechanics of Search
Ranking

30-Day Blog Training

During the session participants will be taken through the key concepts of various blogging techniques and will learn in depth about the various CMS platforms and how to plan your SEO with SILO.

Key Concepts:

Choosing the right CMS platform
Outsourcing the work
How to earn using blogging practices
How to use paid campaigns to promote blog

Know your competition

This module will help participants develop and implement an effective digital marketing plan for their organization based on what your competition is doing in the digital space.

Key Concepts:

Choosing the right tools for competitor analysis
Situation Analysis
Setting Objectives
Information Gathering
Iteration and Enhancement
Setting the Budget

Email Marketing

This module will help participants learn how to build an inbound email marketing strategy that grows your business and your career.

Key Concepts:

Understanding email marketing.
Content management and segmentation strategy.
Creating high performing emails.
Testing and analyzing your email campaign.
Lead scoring and nurturing.

Branding

This module will help understand the strategic process to understand your audiences. You will learn to analyze the findings and distill insights and arrive at a clear positioning and messaging for the brand. Participants will learn to amplify awareness and understanding of the brand.

Key Concepts:

Telling a brand story
Logo positioning
Using color palete
Typography and font
Usage of Graphic elements and practice guidelines

Social Media Mastery

This module will help participants to set up and prepare social media marketing initiatives. The course covers setting goals and priorities for social media campaigns and explores a range of core social media platforms, including: Facebook, Twitter, LinkedIn, Instagram and YouTube.

Key Concepts:

Social Media Goals
Social Media Insights/Analytics
Setting up Social Profiles
Which Social Channel to Choose
Social Channels features

Digital Display Mastery

This module covers the foundational aspects of Display Advertising by first setting the scene and exploring the benefits and the business value of Display Advertising, and then addressing key campaign aspects including: ad formats, campaign setup and planning, target audience definition, publishers, as well as campaign administration, budgeting (incl. different pricing metrics), measurement and optimization.

Key Concepts:

Benefits of Display ads
Running Effective Ads
Ad formats and features
Campaign planning/targeting
Campaign Optimization and tracking

Search Mastery

During the session participants will be taken through the key concepts of Search Engine Marketing and shown how to set up a Google AdWords account, and develop an initial AdWords campaign. The process of setting up a Google AdWords campaign will focus on three key elements: keyword research, ad copy and landing pages. AdWords campaign settings and ongoing campaign management are also addressed.

Key Concepts:

Keyword Research/ Selection
Type of Ads
Targeting
Conversion Metrics CPA,CTR
Ad Extensions

Lead Generation Mastery

This module will help understand how to target and generate leads for the brand and also will teach you various hacks to keep you updated on various ads networks. It will also help you learn to run ads on various social media and search platforms.

Key Concepts:

Digital Display Mastery
Search Mastery
Email Mastery

Digipreneur

This module will help understand the nitty gritties of Ecommerce. This module has courses that will help you earn from home and also help you boost your resume.

Key Concepts: